Using AI as a reasoning partner in data analysis.

I'm Gautam Gogoi. I've spent 15+ years in analytics — most recently 9 years at Amazon across customer behaviour analytics, marketing measurement, and BI for operations compliance. I write here about what AI actually changes for experienced data analysts: not prompting tricks, but the methodology shift.

Long-form companion to my LinkedIn posts — same ideas, with the code, examples, and validation walkthroughs that don't fit in 1,500 characters.

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